FACEBOOK MARKETING
Social Media Marketing is the activity of driving website traffic through social media sites. This is a brief tutorial that explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.
Audience
This tutorial is primarily going to help all those readers who are into advertising and specifically those who aspire to make a career in Digital Marketing.
Prerequisites
Before proceeding with this tutorial, you should have a good understanding of the fundamental concepts of marketing, advertising, and analyzing products and audience.
What is Facebook Marketing?
Facebook is undoubtedly the most popular social media platform available with many advantages associated with it. It is primarily a social networking site, however it can be used as a handy tool for promoting and advertising a business. We can use Facebook to promote a brand, market a company, or create awareness about a service or a product.
History of Facebook
Facebook was founded by Harvard student Mark Zuckerberg on February 4, 2004. In May 2007, Facebook opened up its developer platform to allow third-party developers to build applications and widgets that, once approved, could be distributed through the Facebook community. In May 2008, Facebook engineers announced Facebook connect, a cross-site initiative that allows users to publish on third-party sites in their Facebook newsfeed. The site was redesigned in late 2008, intended to streamline the website and make it easier to see what friends were doing.
Facebook Marketing
Success with this form of marketing requires more than a fan page and a few friends. When used effectively, Facebook marketing can provide a business with exciting benefits and results. Facebook marketing can enable businessmen to greatly improve their brand awareness and reach out to a wider audience.
Facebook − Do's and Don'ts
Do's
Use Facebook to stay in touch with your friends and make new ones.
Use Facebook to advertise your organization’s events.
Use Facebook to get involved with the campus community and learn what is happening around.
Use Facebook customer support page since it contains valuable information about privacy controls and other important safety information.
Do check each friend request carefully after visiting their profile.
Do use "privacy settings" while building up your photo albums.
Don'ts
Don't use your wall to announce your schedules, journey and planning.
Don't use public walls as your own. Try to maintain the decorum of groups and fan pages.
Don't accept friend requests from strangers.
Don't use Facebook for ragging and bullying anyone.
Don't post pictures of your friends without their permission.
Don't disclose personal information such as cell phone number, address, etc., unless you feel comfortable.
Increase Facebook Likes for a Fan Page
Create a Facebook fan page with an instantly appealing image, as it will help in attracting more attention.
Keep the Facebook fan page up to date by writing suitable description and posting interesting and friendly page titles. Always try to provide your readers with something fresh to read.
If you are running a contest on your page, then ask your visitors to like your fan page. Facebook contests are the easiest way to get people excited, as the lure of a big prize compels your target customers to 'like' your page and become your fan.
If you are running a business, then you should promote your fan page by using ads in the Facebook, as it is the easiest way to increase the visibility of your brand and reach out to a highly targeted audience.
Promote your page on your official website because it helps you to get likes from new visitors on your site. Having a 'like' button on your website is an easy way to drive new likes over time.
Synchronize your Facebook page with your other profiles on other social networking sites like Twitter, dig, etc. It will help you get more visitor response.
Sometimes educational content is a better incentive for a 'like' than a discount offer or a prize, depending on your industry or the target audience. Providing free written content such as eBooks can drive tons of new fans and customers.