History of Twitter
Jack Dorsey, an undergraduate student at New York University, introduced the idea of an individual using a message service to communicate with a small group. Twitter was launched as an SMS-based communication platform. Initially it was known as "twttr".
On March 21, 2006, Jack Dorsey sent the first ever tweet − "just setting up my twttr".
What is Twitter Marketing?
Twitter marketing is a powerful tool for companies of every size and structure to reach out to new customers, promote their brand, and connect with the rest of the companies. Users can find out if customers are talking about them, and the business can accordingly respond. Tweets create another instance for the business that shows up in the search engine results. Twitter serves as a solid foundation for your business to branch out into other social sites.
Twitter is a great platform for projecting what your company is doing and accessing a large audience, where your Tweets can promote products and events.
How to Increase Followers on Twitter?
Grow your community by adding a follow button in your website and promote your username.
Get noticed with hash tags like #smallbiz etc.
Engage with your followers by collecting feedback to build a better business.
Sync your email contacts with Twitter.
Keep your bio updated with the events or the business campaign you are running.
Embed your best tweets and tweet to people every day.
You can promote your twitter account on any printed material, e.g., business cards.
Follow people who follow you.
Make sure you are engaging with your customers on twitter and not to your product.
What is Hash Tag?
The symbol hash tag (#) is used to mark keywords in a tweet. It was originally created by Twitter users. This symbol helps them to categorize the tweets and show them easily when people search for them. Hash tags can occur anywhere in a tweet − middle, end, or at the beginning. If you tweet with a hash tag on a public account, anyone who does a search for that hash tag will find you. A hash tag is a way for people to search for tweets having a common topic.
Hashtag
Hash tags allow you to create communities of people interested in the same topic by making it easier to share and find information related to the common topic.
Twitter Automation Tools
Following are some of the twitter automation tools that make your profile look like an announcement board.
Twitterfeed is a service that allows you to set up RSS from your blog or website.
Social Oomph is a tool to create an automated direct message for new followers.
Tweet Old Post is a great plugin which allows you to connect a Twitter account with your blog and regularly tweet posts to your followers.
Hootsuite is a free tool that you can use if you have fewer than five social profiles to manage. It offers an option to schedule updates to specific social media accounts.
Visibili is a free service that lets you create a custom sharing bar that goes with any links to share through their service.
Twitter Showdown is a tool that provides valuable insights on follower-to-following ratio, level of Tweet engagement, tweet timing, and how two accounts compare.